Service Culture & Sustainability

How We Do Business

At The Broadmoor, we strive to deliver an unrivaled meeting experience through exceptional service and the warm, gracious manner of our staff. This authenticity can be felt in everything we do and stems from 16 core service standards that have made us the longest-running consecutive winner of both the AAA Five-Diamond and Forbes Five-Star awards. Our goal is and has always been to go above and beyond your expectations in every area of service at our historic Colorado Springs resort.

When it comes to executing successful Colorado conventions, meetings, and special events - our extraordinary staff is our greatest asset. The Broadmoor employs more than 2,800 staff members from 23 countries. Of those, over 120 employees are members of our revered Pioneer Club, which means they have been part of The Broadmoor family for over 25 years.

To ensure this legacy of service continues, The Broadmoor offers more than 40 customized classes to employees that not only teach the basics of hospitality, but the standards set forth by both the Forbes Travel Guide and the American Automobile Association (AAA) for Five-Star and Five-Diamond service. Every new team member receives over 175 hours of training in their first year alone and while the standards are complex, the basics are simple: exceed the expectations of every guest, both internal and external.