Cadillac Ride and Drive
Cadillac: The Official Vehicle of The Broadmoor
The Broadmoor is proud to announce a renewed partnership with luxury automotive brand Cadillac, which serves as the official vehicle for the resort. Guests of The Broadmoor will have access to several vehicles including the 2025 Escalade ESV and the new all-electric LYRIQ. This includes transportation to The Broadmoor’s Wilderness Experiences, such as The Ranch at Emerald Valley and Cloud Camp. Additionally, a Driving Experience Program is available to guests, allowing them to take the wheel and experience the beauty of the Pikes Peak region and nearby Cheyenne Mountain.
“We are thrilled to partner once again with Cadillac to showcase their vehicles at our resort,” said Jack Damioli, CEO and President of The Broadmoor. “We are always striving to find ways we can elevate the experience for our guests so that we can provide them with world-class amenities, and Cadillac is the ideal partner to enhance our extensive offerings here at The Broadmoor. The addition of Cadillac’s luxury fleet of vehicles perfectly complements the guest resort experience.”
Cadillac Ride and Drive Program
Celebrated for its bold design, innovative technology, and rich history as a pioneer in the automotive industry, Cadillac offers well-heeled travelers’ first-hand access to impressive power and unparalleled luxury. Reservations are based on availability and guests can check out a vehicle for up to a three-hour period daily. Guests must be at least 25 years of age and have a valid driver's license and current insurance to reserve and drive a vehicle.
History Behind the Partnership
The relationship between The Broadmoor and Cadillac began over 100 years ago when The Broadmoor’s original founder, Spencer Penrose, purchased 50 “sightseeing Cadillacs” for the resort. Known as “Gray Line Touring Cars” these fleets of limousines from the 1930s, 1940s, and 1950s were once billed as the largest private Cadillac fleet in the world. The Broadmoor’s signature 1937 custom-made Skyview Cadillac was part of the original fleet that served the hotel through the 1950’s. The Broadmoor’s 1937 Skyview Cadillac has been meticulously restored to mint condition and is on display at the resort, available for special events and weddings. The vehicle features a “Skyview” removable canvas top and flathead V-8 motor.